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Amare Public Affairs

Organizations are stronger when everyone has a seat at the table.

Our story

America’s political and economic landscape is changing rapidly. People of color, political progressives, and previously disenfranchised groups of Americans — from immigrants to LGBTQ+ activists — are working together to serve as one of the most powerful drivers of change in the American economy, our politics, and the culture that defines us.

Understanding the power of this movement is what will determine who succeeds and who is left behind. Amare is one of the few public affairs firms who truly understands the power of the movement because we helped champion it.

Our values

Amare is a Black, Latino, LGBTQ and women led firm dedicated to helping the private, public and non-profit sector better understand and navigate the new centers of power and influence in our political, cultural and economic landscape — and ultimately help our clients do well, by doing good.

Our Capabilities

It is a common folk theory of progressives that “the facts will set you free.” If only you can get all the facts out there in the public eye, then every rational person will reach the right conclusion. It is a vain hope. Human brains just don’t work that way. Framing matters. Frames once entrenched are hard to dispel.

 

George Lakoff
American Linguist & Philosopher

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